Contents 1 Overview 1.1 Sales methodology 1.2 Roles and responsibilities 2 Lead generation 2.1 Lead sources 2.2 Ideal customer profile (ICP) 3 Lead qualification 1 Overview[edit | edit source] 1.1 Sales methodology[edit | edit source] 1.2 Roles and responsibilities[edit | edit source] 2 Lead generation[edit | edit source] 2.1 Lead sources[edit | edit source] 2.2 Ideal customer profile (ICP)[edit | edit source] 3 Lead qualification[edit | edit source]